Apple has announced its next major event for September 9, 2025, at Apple Park, where it is expected to unveil the iPhone 17 series, new Apple Watches, and possibly other devices. The spotlight is on how Apple will respond to rising AI competition, especially after delaying a major Siri upgrade.
The iPhone 17 lineup may include a new super-slim model called the iPhone 17 Air, designed similarly to the MacBook Air. While it might trade off some battery or camera performance, its sleek design could boost consumer interest and compete with Samsung’s Galaxy S25 Edge. Reports also suggest Apple will retire the Plus model due to low sales, replacing it with more appealing variants.