Democratic candidates’ central theme: They are emphasizing affordability as their main campaign message in top statewide races.
New Jersey (Mikie Sherrill): Rolled out a “Save You Time and Money” plan.
Virginia (Abigail Spanberger): Introduced “Affordable Virginia” as her economic proposal.
Campaign ads: Focus heavily on lowering costs and are running frequently in both states.
Parallel in NYC: The affordability message mirrors the approach in the New York City mayoral contest, where Zohran Mamdani (a democratic socialist) is praised by liberals as a model for buzzworthy, organic affordability messaging.
From : CNN